Saturday, 9 March 2013

– Aldi Food Retail Chain's Photoshopped Meat Advertising Campaign

Amid the international horsemeat scandal an Aldi meat advertising campaign attempts to convey trust in their fresh British meat products. 

Imagery used of a happy farmer and supplier is obviously heavily photoshopped showing both cattle and happy beef farmer Matthew Wright placed into a green field, with the farmers right leg dissolving into nothingness.

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